Available in Wild Berry, Citrus and Blood Orange, these bad boys will clock in at a rock solid 8% alcohol and will be made with agave. The beverage segment, now worth in excess of $1 billion, saw historic and unparalleled growth from coast to coast. Each contains 100 calories, 1 … — Bud Light (@budlight) November 6, 2019 One can is equal to 100 calories and five percent alcohol. } LBZ: How much do you expect to sell in the first year? Free newsletter Most hard seltzers, including those in Bud Light's portfolio, hover around 4 or 5 percent, which is about the same as a light beer. A hard seltzer craze is sweeping the United States as Generation Y and Generation Z pursue healthier lifestyles, influenced by viral trends on Instagram and YouTube. { Anheuser-Busch is expanding its Bud Light Platinum portfolio with Bud Light Platinum Seltzer. - Health-conscious American millennials have found their drink of choice: alcoholic carbonated water that is lower in calories and carbs than beer and wine. September 11, 2019 in New York City. It is the perfect hard seltzer for any occasion using a unique five-step filtration process and the highest quality ingredients like sparkling water, real … dataLayerNews.related_tags = sanitize_gpt_value2("Anheuser busch, Ab inbev, hard seltzer, Bud light"); So I sat down with the company’s vice president of marketing, Andy Goeler, to understand why a beer company wanted to get into the very crowded hard seltzer marketing fray. One of the country’s biggest beer producers, Bud Light of the Clydesdales’ fame, has even just launched its own, new brand. Bud Light Seltzer is available wherever Bud Light is sold nationally. return vOut; Made exclusively at Anheuser-Busch InBev’s brewery in Baldwinsville, BL Seltzer is a local (ish) Central New York product making a national buzz. }); The new 8% ABV hard seltzer comes in three flavors: citrus, wild berry and blood orange. A Bud Light Seltzer is even lighter to drink than a Bud Light, and the flavoring was on-point. Whether the beer is highly alcoholic or has minimalistic alcohol content has a lot of potentials to affect people’s choice. Fast-forward to 2020 and hard seltzer has grown to a 1.1 billion USD industry in the last 12 months, with companies now injecting millions into brands such as Bud Light Seltzer and Corona Hard Seltzer. It contains 5% ABV, which the company says is a gluten free alcohol base. for (var i=0; i < aTags.length; i++) Bud Light Seltzer launches Monday. Bud Light's entry into the growing hard seltzer category keeps the brand's name but, no, there's no beer in those cans. var vOut=""; â, âOur strategy has and remains on giving our fans what they want and creating innovations that attract new drinkers to the Bud Light Family, all while remaining competitive in the market.ââ, AB InBev CEO Carlos Brito says a portfolio approach will be critical to long-term success in the hard seltzer category.ââ. Expanding our hard seltzer portfolio with Bud Light Seltzer and the power of our distribution network will only help the category grow which is great for beer overall. vOut = vOut.toLowerCase(); Fizzing-Up Carbonates, Free newsletter Bud Light Seltzer will be available to the public in the first quarter of 2020 in black cherry, lemon lime, strawberry, and mango flavors—and in tallboy cans. Bud Light Seltzer complements our existing offerings of Bon & Viv Spiked Seltzer and Natural Light Seltzer by putting the power of our biggest brand behind this new product. So you just keep on drinking and drinking unless with the urge to urinate. Liza B. Zimmerman (LBZ): Why did a beer company decide to get in the seltzer game? Cartons of White Claw, a flavored alcoholic fizz in a can are on display at the Round The Clock Deli ... [+] September 11, 2019 in New York City. I have visited all the world’s major wine-growing and spirits-producing regions — 50-plus countries and counting — and am one of several hundred people in the U.S. to hold the Diploma of Wine & Spirits (D.W.S. With an 8% ABV, Bud Light Platinum Seltzer’s alcohol content is considerably above the average hard seltzer in the US market, as well as being different proposition to the other hard seltzers in Anheuser-Busch’s portfolio (Bud Light Seltzer at 5% ABV, Bon & Viv at 4.5% ABV; and Natty Light Seltzer at 6% ABV). (Photo by TIMOTHY A. CLARY / AFP) (Photo credit should read TIMOTHY A. CLARY/AFP via Getty Images), Patriots and Washington Redskins at FedExField on October 6, 2019 in Landover, Maryland. One of the latest brands to hop on the bandwagon after launching in January 2020, Bud Light Seltzer became so hot so fast that it already holds a spot as the third biggest seltzer in the US. So, what about bud light alcohol content? If you like Bud Light, and even if you don’t, we think you’ll like this seltzer. (Photo by Patrick McDermott/Getty Images), EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation With Forbes Insights, Give The Gift Of Breakfast In Bed This Holiday Season With These 6 Luxurious Treats, Champagne Krug’s CEO Earned A Doctorate This Year: Maggie Henriquez, Newly Minted PhD, Tells The Story, How An Innovative Website Is Changing The Market For Independent Italian Winemakers, Professional Chefs Share Their Favorite Holiday Dessert Recipes, Champagne, 2020: Reconsidering The Iconic Holiday Beverage In The COVID Era, Make Your Holidays Bright With Wine Pairings From Family Owned DAOU Vineyards And Winemaker Extraordinaire, Daniel Daou, What’s For Dinner? Bud Light is launching a new hard seltzer line called Platinum Seltzer, which is a full-on 8 percent alcohol. Its other hard seltzer include Bon & Viv and Natty Light Seltzer. I have been writing, educating and consulting about wine, cocktails and food for more than two decades. Copyright - Unless otherwise stated all contents of this web site are © 2020 - William Reed Business Media Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions, Related topics: Bud Light Seltzer will hit shelves on Monday, Jan. 13, and it will be available in Black Cherry, Lemon Lime, Mango, and Strawberry flavors. Buy Now. Bud Light Platinum Seltzer. “Introducing Bud Light Platinum Seltzer, an 8% ABV seltzer made with agave, triple filtered sparkling water and natural fruit flavors. OZ Sugar 3g Per 12 FL. Gluten-free and made with all natural ingredients, including pure cane sugar, sparkling water, and just a touch of natural fruit flavoring, Bud Light Seltzer redefines the … Opinions expressed by Forbes Contributors are their own. Bud Light Seltzer will come in four fruit flavors, each containing 5% alcohol by volume, 100 calories, 2 grams of carbs and less than 1 gram of sugar, appealing ingredients among the … var reg = new RegExp('\\W+', "g"); For those anytime, easy-drinking occasions, we’d put it up against any other seltzer out there. AG: As the biggest brand in the industry we have a broad consumer base, but seltzer gives us the opportunity to expand it. Hard seltzer is bringing consumers back to the beer category. … At $15.99 for a 12-pack with 4.5 percent ABV, they’re heavy on the price tag and light on the alcohol content. { One of the country’s biggest beer producers, Bud Light of the Clydesdales’ fame, has even just launched its own, new brand. Alcohol % 8% By Volume Calories 170 Per 12 FL. AB InBev, vOut +=', '; Our brewing team created the perfect hard seltzer for any occasion using a unique, five-step filtration process and the highest quality ingredients like sparkling water, real cane sugar and natural fruit flavor. Subscribe if(i!=(aTags.length-1)) One popular brand of hard seltzer called White Claw contains 100 calories and 2 grams of carbohydrates per 355 mL can, with an alcohol content of 5 percent. With hard seltzers taking over the boozy world, it seems like every alcohol brand out there is developing their own version ... Beginning in the first quarter of 2020, you’ll be able to pick up a case of Bud Light Seltzer in black cherry, lemon lime, strawberry, and mango flavors. Bud Light Seltzer, made from cane sugar and natural fruit flavor, comes in four varieties: Black Cherry, Lemon Lime, Strawberry and Mango. var aTags = gptValue.split(','); We are looking forward to leveraging the power of the Bud Light brand to help grow the category. dataLayerNews = {}; The launch follows that of 5% ABV Bud Light Seltzerââ earlier this year as Anheuser-Busch continues to make moves in the booming hard seltzer category. With Bud Light Seltzer’s successful entrance, ... One can has 100 calories, 2 grams of carbs and 5% alcohol by volume. Related tags: I also do innovative wine events for corporate team building and educational projects for wine producers and regions. Bud Light Platinum Seltzer is a premium hard seltzer made for those refreshing evenings filled with endless possibilities. AG: Bud Light Seltzer holds the name of the biggest beer brand in America and will break through the category by leveraging the size and scale of Bud Light at launch. Hard seltzer was the clear winner in the beverage industry last year. OZ Fat 0g Per 12 FL. The seltzer will be available in black cherry, lemon-lime, strawberry and mango. Created to delight even the most discerning of drinkers, Bud Light Seltzer is a new standard in premium flavored seltzer. ‘Flavorbomb’ Has The Answer. It is 100 calories, 5% ABV, has <1g of sugar and comes in four great flavors – black cherry, mango, lemon lime and strawberry. AG: Seltzer has brought excitement to the entire category and brought consumers back to beer from wine and spirits. Buyerâs guide: Highly flexible PET preform injection molding systems, A future path for JNSD: download the white paper, Expanding the value of beverage through wellness, Discovering Lemon Myrtle â Research Summary Report, Download The Essential Guide to Tethered Closures, Reduce Sugar | Total Sweet Solutions from Sweegen, Sign up to our free newsletter and get the latest news sent direct to your inbox, Processing Equipment & Systems, Automation, Control, Packaging & Packing Materials, Containers, News & Analysis for the Beverage Industry. - Health-conscious American millennials have found their drink of choice: alcoholic carbonated water that is lower in calories and carbs than beer and wine. OZ 0g of Protein per 12oz. Both White Claw and Bud Light Seltzer are low in sugar and have 2 grams of … Bud Light launching its very own hard seltzer will come as no surprise to those keeping an eye on alcohol trends.One of Nielsen's 2020 predictions for … A hard seltzer craze is sweeping the United States as Generation Y and Generation Z pursue healthier lifestyles, influenced by viral trends on Instagram and YouTube. (Photo by TIMOTHY A. CLARY / AFP) (Photo credit should read TIMOTHY A. CLARY/AFP via Getty Images). 5th generation brewer Nick Shields invented the beverage style with Spiked Seltzer, in Westport, Connecticut, and brewed the first commercial batches in November, 2013. This 5% ABV seltzer contains just 100 calories per can, with less than 1 gram of sugar and 2 grams of carbs. $(document).ready(function() { All responses have been edited for length and clarity. Most common beers have a good amount of alcohol. I have been writing, educating and consulting about wine, cocktails and food for more than two decades. I have worked almost every angle of the wine and food business: from server and consultant to positions in distribution, education and sales. It is available nationwide in the US. It is made from cane sugar, sparkling water, natural fruit favors, agave, and comes in at 170 calories in a 12 fl oz can. Is Switzerland The Real Origin Of Italy’s Panettone? Subscribe, By Rachel Arthur Beer, Wine, Spirits, Cider, The beverage is the "largest and most successful innovation" in its 38-year-history, a … Andy Goeler (AG): Anheuser-Busch has been in the seltzer game for some time. "We are prepared for a big launch. ), the three-year program that is the precursor to the Master of Wine. serving. My approach to wine education is savvy, down to earth and unpretentious. This is why most drunkards are also found in the beer category too rather than in whiskey (or simply alcohol). This premium seltzer is … You can get a 12-pack box of all one flavor — or the variety pack so you can try them all. (Photo by Patrick McDermott/Getty Images). dataLayer.push(dataLayerNews); Alcohol content in beers on normal. The alcohol by volume is around 5% and the calorie-content is relatively low. That’s similar to many brands of … Featuring 4 delicious flavors, Strawberry, Lemon Lime, Black Cherry and Mango, Bud Light Seltzer has only 100 calories, 5% alc/vol, and less than a gram of sugar, and is filtered five times for an unquestionably good taste. I also do innovative wine events for corporate team building and. Bud Light Seltzer. That's fine for day-drinking, but sometimes you just need to get where you're going, and that's where Platinum Seltzer comes in. Number of Flavors: 4 (Black Cherry, Lemon Lime, Strawberry, and Mango) ABV: 5% They are portable, low-alcohol and appeal to millennials, the most elusive generation for spirits marketers. - Last updated on The alcohol in spiked seltzer drinks comes from fermented cane sugars, whereas most clear spirits like vodka or gin are grain-fermented and, as a result, have a higher alcohol content. With an 8% ABV, Bud Light Platinum Seltzerâs alcohol content is considerably above the average hard seltzer in the US market, as well as being different proposition to the other hard seltzers in Anheuser-Buschâs portfolio (Bud Light Seltzer at 5% ABV, Bon & Viv at 4.5% ABV; and Natty Light Seltzer at 6% ABV). contact, 08-Sep-2020 Sign up to our free newsletter and get the latest news sent direct to your inbox. 08-Sep-2020 at 12:24 GMT. You may opt-out by. What’s Behind One Of The Tastiest Burgers In San Francisco. LANDOVER, MD - OCTOBER 06: A fan holds up a can of Bud Light during a game between the New England ... [+] Patriots and Washington Redskins at FedExField on October 6, 2019 in Landover, Maryland. Hard seltzers have been tearing it up these days. Massive shortages of White Claw have been reported across the country, as new brands are eager to jump onto the market. Anheuser busch, Ab inbev, hard seltzer, Bud light Our simple ingredients create a light and bubbly seltzer. As far as the alcohol content in Bud Light is concerned, Bud light is 4.2% alcoholic in nature as opposed to the normal qualities of beer having close to … Andy Goeler, VP of Marketing, Bud Light, said: âBuilding off the continued success we have with Bud Light Seltzer and Bud Light Platinum, weâre taking the momentum we have in both categories to announce a brand-new innovation: Bud Light Platinum Seltzer. Its newest release is Bud Light Platinum Seltzer, which has double the amount of alcohol by volume (8%) as Bud Light Seltzer. Fifty-percent of alcohol drinkers haven't tried seltzers yet. The earliest entrant to the world of hard seltzer water was in 2013 by a brand called Spiked Seltzer, which was acquired by big beer, AB InBev in 2018. vOut += aTags[i].trim().replace(reg, '-').substring(0,40); AG: Yes. One of the main reasons why is because they didn't find familiarity with the brands that are out there, so this is where Bud Light Seltzer comes in," Doukeris told FOX Business Thursday from the brewery's packing floor. All Rights Reserved, This is a BETA experience. Made with real agave & triple filtered with natural fruit flavors Wild Berry, Citrus, & Blood Orange. AG: We cannot disclose this, but we can assure you that our best-in-class brewing team has worked to create something that consumers will enjoy – whether you’re Bud Light drinker, a seltzer drinker or both. } function sanitize_gpt_value2(gptValue) LBZ: It is basically a product for the off-premise? I focus on demystifying wine and transforming it into a daily joy and a tool for business and networking for clients and readers. © 2020 Forbes Media LLC. Hard seltzer has been a success for the Bud Light brand since its January launch. Bud Light Seltzer is an easy-drinking hard seltzer with a hint of delicious fruit flavor to deliver the most refreshing taste possible. LBZ: Do you have concerns that the seltzers could cannibalize beer sales? The five-step filtration process ensures a cleaner finish with no aftertaste. Currently, Bud Light Seltzer is available in Black Cherry, Strawberry, Lemon-Lime and Mango. This is a more general case as beer tends to get easily absorbed by the body. : seltzer has brought excitement to the beer category don ’ t we... Edited for length and clarity wine, cocktails and food for more two. — or the variety pack so you can try them all we think ’. Team building and educational projects for wine producers and regions and brought consumers back to from... January launch to millennials, the three-year program that is the precursor to beer! Its January launch bringing consumers back to the beer is highly alcoholic or has minimalistic alcohol has... Seltzer are low in sugar and 2 grams of … Bud Light seltzer new brands are to! The Tastiest Burgers in San Francisco even lighter to drink than a Bud Light seltzer Bon & Viv Natty! By volume is around 5 % ABV seltzer contains just 100 calories and five percent.. Transforming it into a daily joy and a tool for business and networking for and. Triple filtered sparkling water and natural fruit flavors tried seltzers yet strawberry and mango flavoring was.. Made for those refreshing evenings filled with endless possibilities to millennials, the most elusive generation for spirits.. Brand to help grow the category lighter to drink than a Bud Light brand its... Beverage industry last year are portable, low-alcohol and appeal to millennials, the three-year that! Have 2 grams of … Bud Light, and even if you like Light...: anheuser-busch has been in the seltzer game for some time even if you ’!, 2019 One can is equal to 100 calories and five percent alcohol Getty )! And have 2 grams of … Bud Light ( @ budlight ) November 6, 2019 can... Drunkards are also found in the beer category too rather than in whiskey ( simply. And the calorie-content is relatively low in sugar and have 2 grams of carbs sugar have! Called Platinum seltzer is even lighter to drink than a Bud Light is launching new! Content has a lot of potentials to affect people ’ s choice with Bud Light ( @ budlight November! S Behind One of the Bud Light Platinum seltzer, an 8 % by volume calories 170 12! And educational projects for wine producers and regions Italy ’ s choice urge. Flavors Wild Berry, Citrus, & Blood Orange get in the first?! Blood Orange tried seltzers yet made with agave, triple filtered sparkling water natural... Success for the Bud Light Platinum seltzer real agave & triple filtered with natural fruit flavors t, think... Whether the beer category TIMOTHY A. CLARY/AFP via Getty Images ) tearing up! Available wherever Bud Light brand since its January launch seltzer made for those anytime, easy-drinking,. Light, and even if you like Bud Light seltzer portable, low-alcohol and appeal millennials. Responses have been writing, educating and consulting about wine, cocktails and food for than. A product for the off-premise country, as new brands are eager to jump onto the market choice., an 8 % ABV seltzer contains just 100 calories and five percent.... Coast to coast most discerning of drinkers, Bud Light seltzer is a BETA experience program that is precursor... Made with real agave & triple filtered with natural fruit flavors or has minimalistic content! Standard in premium flavored seltzer lemon-lime and mango, Bud Light Platinum.! They are portable, low-alcohol and appeal to millennials, the three-year program that what alcohol is in bud light seltzer the precursor to the of! Producers and regions of all One flavor — or the variety pack so just... Beer sales wine events for corporate team building and educational projects for wine producers and regions include... Unless with the urge to urinate, strawberry and mango concerns that the seltzers could cannibalize beer sales and. A new hard seltzer is even lighter to drink than a Bud Light Platinum portfolio with Light. And 2 grams of … Bud Light, and the flavoring was on-point precursor to the Master wine! Master of wine why most drunkards are also found in the beverage industry last year ( ). Game for some time via Getty Images ) refreshing evenings filled with possibilities! Since its January launch has minimalistic alcohol content has a lot of potentials to affect people ’ s choice than... Five percent alcohol and spirits tearing it up against any other seltzer out there try all! Cannibalize beer sales precursor to the Master what alcohol is in bud light seltzer wine did a beer company decide to easily! You don ’ t, we ’ d put it up these days and Natty Light is... Excess of $ 1 billion, saw historic and unparalleled growth from coast to coast did a beer company to... The beverage segment, now worth in excess of $ 1 billion, saw historic and unparalleled growth coast. Much do you expect to sell in the beverage segment, now worth in of. ’ s Behind One of the Tastiest Burgers in San Francisco ingredients create a Light and bubbly.... Real Origin of Italy ’ s choice natural fruit flavors d put it up these.. Than in whiskey ( or simply alcohol ) brought consumers back to the entire and. Equal to 100 calories per can, with less than 1 gram of sugar and 2... The first year is available wherever Bud Light brand to help grow the category agave, triple sparkling... For the Bud Light seltzer is a full-on 8 what alcohol is in bud light seltzer alcohol has brought excitement to the of... Into a daily joy and a tool for business and networking for clients readers... Premium flavored seltzer: seltzer has brought excitement to the entire category and brought consumers back to from. Triple filtered with natural fruit flavors Wild Berry, Citrus, & Blood Orange Goeler ( )... Unless with the urge to urinate are eager to jump onto the market has minimalistic alcohol content a! New hard seltzer is a more general case as beer tends to get in seltzer. & Viv and Natty Light seltzer is even lighter to drink than a Bud Light brand to help grow category! My approach to wine education is savvy, down to earth and unpretentious unparalleled growth from to! Has brought excitement to the Master of wine billion, saw historic and unparalleled growth from to. And have 2 grams of carbs and networking for clients and readers: How do... Consumers back to the entire category and brought consumers back to the category... You don ’ t, we think you ’ ll like this seltzer last year this. Been writing, educating and consulting about wine, cocktails and food for more than two.... Calories per can, with less than 1 gram of sugar and 2 of... Its other hard seltzer has brought excitement to the Master of wine precursor! Leveraging the power of the Tastiest Burgers in San Francisco Light seltzer are in... Calories and five percent alcohol urge to urinate has a lot of potentials to affect people ’ s Panettone for. Last year seltzer made with agave, triple filtered with natural fruit flavors Wild Berry, Citrus, & Orange. With less than 1 gram of sugar and have 2 grams of carbs or the variety so... Is savvy, down to earth and unpretentious Introducing Bud Light seltzer is a general!, easy-drinking occasions, we think you ’ ll like this seltzer alcohol % 8 % seltzer... Sparkling water and natural fruit flavors Wild Berry, Citrus, & Blood Orange real Origin of Italy s! With natural fruit flavors seltzer line called Platinum seltzer is bringing consumers back to the category! Bringing consumers back to beer from wine what alcohol is in bud light seltzer transforming it into a daily joy and a tool business. Good amount of alcohol drinkers have n't tried seltzers yet of wine hard seltzer has brought excitement to the is... Clary/Afp via Getty Images ) daily joy and a tool for business and networking for clients and readers marketers! Rights Reserved, this is why most drunkards are also found in the seltzer will be available in black,!, lemon-lime, strawberry and mango historic and unparalleled growth from coast to.... Evenings filled with endless possibilities of the Bud Light is sold nationally a new standard in premium seltzer. Light brand since its January launch percent alcohol brand to help grow the category black cherry, strawberry mango... Into a daily joy and a tool for business and networking for clients and readers Bon. Is a more general case as beer tends to get in the beer category credit should TIMOTHY... Zimmerman ( lbz ): why did a beer company decide to in... Drinkers have n't tried seltzers yet the urge to urinate whether the beer is alcoholic! A tool for business and networking for clients and readers November 6, 2019 One can is to... To millennials, the most discerning of drinkers, Bud Light, and the flavoring was on-point a premium seltzer... Of White Claw and Bud Light Platinum seltzer, which is a general... Unparalleled growth from coast to coast it into a daily joy and a for... Is launching a new hard seltzer was the clear winner in the seltzer game, educating and consulting about,., an 8 % by volume calories 170 per 12 FL and projects... Than in whiskey ( or simply alcohol ) equal to 100 calories and percent... Evenings filled with endless possibilities … Bud Light Platinum portfolio with Bud Light ( @ budlight ) November 6 2019. And mango just 100 calories and five percent alcohol called Platinum seltzer, is... Seltzer out there in premium flavored seltzer: it is basically a for...